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Creative Direction

TED KUSIO — CREATIVE DIRECTOR

Building and leading teams to create digital experiences that move people into action — by pushing past the obvious and building systems that scale.

CASE STUDIES
01 CenturyLink to Lumen brand transformation Major B2B Rebrand - Lumen Technologies → 02 Creative and development teams working in partnership From Silos to Partnership - Lumen Technologies → 03 Stand Up for Science virtual rally banner Takin’ It to the Screens - Stand Up for Science →
01 — WHAT I DO

About

Building teams and digital experiences where creativity meets code, constantly pushing to create work that stands out

Creative direction is two jobs at once: find the idea worth chasing, and know enough about the tech to see if it'll actually hold up. My background — an aerospace engineering degree, years as a syndicated TV critic, hands-on design and development work, three decades leading teams — built that combination. It's less a résumé line than a habit: Think it through critically before diving in, then lead a team that pulls in the right specialists to make it real.

01/1

Creativity

Get their attention, then earn the action

Read the room — short, urgent messaging for a rally; interactivity for a launch; clarity and restraint when the stakes are real

Technical fluency adds to creative range — knowing what code can do expands what’s worth pitching

Build systems, not one-offs — make sure it still works on project three

01/2

Technology

Make the tech work harder, not just load

Dynamic creative — work that adapts and responds instead of shipping one-size-fits-all

Bridge the dev and creative gap — translate between both instead of referring between them

Accessibility — without sacrificing the creative vision

01/3

Leadership

Lead the way I’d want to be led

Teams that help each other — shared expertise, shared load

Servant leadership — clear obstacles, amplify overlooked voices, get out of the way

Hiring that multiplies — built a Silver B2B Marketing Team of the Year

02 — WHAT I SHIPPED, AND WHAT IT LOOKED LIKE

Experience

Two parts: the big hits + the work

02/1 — EXPERIENCE

Select high­lights

02/2 — EXPERIENCE

Design samples

02/3 — EXPERIENCE

Companies I worked with

03 — WHAT PEOPLE SAY ABOUT ME

Endorsements

View complete, and more, recommendations on my LinkedIn profile.

04 — HOW TO CONTACT ME

Let's talk and build awesome stuff together!

Creative direction, design, team leadership, connection, feedback, rants, raves... Write it and send it.